RGU

In January 2004 we were commissioned by RGU to carry out a review and refinement of the RGU brand. We decided that the existing brand had some strengths and market relevance but it required development to make it robust and applicable to all markets and also systemised to ensure it could be managed with consistency. A carefully developed visual identity deployed through the organisation is essential for RGU—a unique and forward-thinking organisation.

Our first stage was to gain a full and thorough understanding of the organisation through consultation with RGU staff, students and stakeholders and make an assessment of all available background material. Following this we developed a clear, consistent and systematic identity with which to control all brand elements including the coat of arms, the name, supporting text, colour and layout in all relevant media.

The system comprises several elements including the formal heraldic shield and a new bespoke typeface, named Gordon. We have designed a variety of items including course information brochures, exhibition panels, T-shirts, pens, bags, recruitment advertising and building signage that use the newly developed brand.

For more details, please click below:
www.rgu.ac.uk